Thursday , November 26 2020

ASG acquires Homebot, a market leading software solution for mortgage loans and real estate

DENVER & WALNUT CREEK, California – (BUSINESS WIRE) – June 25, 2020 –

ASG, a portfolio company of Alpine investors The company buys, builds and operates vertical SaaS companies and announced today that it has acquired them Homebot, a mortgage and real estate software solution that maximizes repeat business for lenders and brokers by empowering consumers to build wealth through home ownership.

This press release contains multimedia. The full version can be found here:

This deal is the 25th acquisition for ASG and the second in the ASG Property Technology industry.

"We are very pleased to welcome Homebot to the ASG family of companies," said Mark Strauch, partner at Alpine Investors and co-founder of ASG. "The US home market is valued at $ 30 trillion, but is a largely" unmanaged "asset class. Homebot changes that. They have developed a software solution that gives homeowners personalized financial insight while making it easier for them to work with their loan officer and real estate agent. Homebot is our first expansion into residential software and we look forward to continuing the already impressive growth. "

Headquartered in Denver, CO, Homebot was founded in 2015 by Ernie Graham (CEO) and Ira McMahon (CTO). Ernie and Ira, who had previous experience at, saw the opportunity to develop a software solution that could be used to equip all three parties involved in a home transaction – homeowner, mortgage lender and real estate agent – with the data and communication tool that you need successful. Today, Homebot serves thousands of loan officers nationwide and has an average monthly engagement rate of 50% among millions of homeowners. The current Homebot leadership team – Ernie, Ira and Michael Lynch (COO) – will continue to lead the business in addition to their newest member, Charlie Pratt, who joins as a CRO.

"After our first meeting, we knew ASG was aligned with Homebot's mission to strengthen the critical relationship between lenders, agents, and their customers throughout the home ownership lifecycle," said Ernie Graham, Homebot CEO and co-founder. “This acquisition was made possible by our shared focus on people, products and growth. This will undoubtedly accelerate Homebot's ability to help even more mortgage lenders, real estate professionals, homeowners and buyers. "

GLC Advisors acted as financial advisor to Homebot.

About Homebot

Founded in 2015, Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by enabling consumers to build wealth through home ownership. The award-winning portal offers every customer and prospect personalized, actionable information about the entire life cycle of home ownership. With an average monthly engagement rate of 50%, Homebot ensures that lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the greatest fortune they could ever own, their home. Homebot is based in Denver, Colorado.

About ASG

ASG and its affiliates, supported by Alpine investorsis a unique and rapidly growing software company that buys, builds, and operates market-leading vertical SaaS companies. ASG firmly believes that people and data are capable of building great organizations, and that sharing knowledge, expertise, and resources across the business community leads to exponential growth. Founders of leading SaaS companies continue to trust that ASG will expand their business and build even stronger legacies for the future.

About alpine investors

Alpine Investors is a human-powered private equity firm that aims to build sustainable businesses by working with, learning from, and developing exceptional people. Alpine specializes in medium-sized companies in the software and service industries. The PeopleFirst strategy includes a CEO-in-Residence program in which Alpine initially works with CEOs and integrates them into companies as part of the transaction. This offers a clear solution for situations in which additional or new administration is required after the transaction. For more information, visit

Megan Land
(317) 590-3778

About Kylo Crowther

Kylo Crowther is a housewife who is fond of social media. She is also a blogger.

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